Recent Projects
From building brands and designing websites to managing social media campaigns and creating content that drives engagement, my portfolio demonstrates how I deliver impactful marketing solutions tailored to each client’s unique vision and goals.
SAVR™
Marketing & Public Relations
From construction to two years post-opening, we oversee all digital marketing, public relations, and social media platforms, driving brand awareness and customer engagement across multiple channels. My role includes influencer outreach, content strategy, and campaign management, ensuring consistent and impactful brand messaging.
Beyond digital initiatives, we created a wide range of graphic design assets—specialized menus, brochures, flyers, and tabletop materials—tailored to both promotional campaigns and in-house branding needs. We also manage food & beverage photography for press, digital, and print, capturing imagery that elevated SAVR’s visual identity and supported media coverage.
This combined expertise in marketing, design, and photography allowes us to deliver cohesive, multi-channel storytelling that positioned SAVR™ as both innovative and approachable within the food & beverage space.
Rebel Restaurants
Digital Media Management
As Social Media Manager for Rebel Restaurants, I oversee the digital presence of three of Boston’s most recognizable dining concepts—each with its own unique personality. For Tony C’s Sports Bar & Grill, we capture the high-energy spirit of “Massachusetts’ MVP sports bar,” blending sports heritage, fan culture, and made-from-scratch food into engaging content. For Temazcal Tequila Cantina, we elevate the brand’s refined take on modern Mexican cuisine, highlighting its 250+ tequila selection, signature dishes, and upscale yet inviting dining experiences across multiple locations. For Jack’s Coal Fired Pizza, we showcase the artistry and flavor of its coal-fired pies alongside its family-friendly, community-driven atmosphere.
Through tailored campaigns, location-specific storytelling, and consistent brand alignment, we grow audience engagement, strengthened brand awareness, and brought each restaurant’s in-person experience to life online—while reinforcing Rebel Restaurants’ reputation as a diverse, innovative hospitality group.
Kelleher Tile Works & Remodeling
Web Design & Development
We designed and developed a modern, responsive website for Kelleher Tile Works, a custom tile and stone installation company known for craftsmanship and attention to detail. The site was built to highlight their portfolio of residential and commercial projects, showcase the artistry of their tile and stonework through high-quality imagery, and provide clear service information for prospective clients.
Key features include an easy-to-navigate layout, mobile-friendly design, integrated contact forms for lead generation, and a gallery that visually tells the story of their work. The design emphasizes clean lines and a professional aesthetic—mirroring the precision and quality of Kelleher’s installations—while ensuring fast performance and user-friendly functionality.
This project balanced visual storytelling with business goals, giving Kelleher Tile Works a strong digital presence to attract new clients and position themselves as a trusted leader in their field
Mass Mobile Bar
Brand Development & Digital Marketing
We partnered with Drinkn’ About It Mobile Bar to help establish their brand from the ground up, providing creative direction and a full suite of marketing services. This included designing a custom website and logo, developing cohesive branding assets, and creating marketing collateral such as graphics and QR codes to support both in-person and digital engagement.
On the digital marketing side, I provided social media strategy and guidance to strengthen their online presence and build a strong foundation for growth. By combining design, branding, and marketing strategy, I helped position Drinkn’ About It as a standout business in the mobile bar industry.
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Xanthi Perdikomatis
Media Kit Design
We created a professional media kit for Xanthi Perdikomatis, best known for her starring role on Netflix’s The Circle (Season 5) and Perfect Match (Season 2). The media kit was designed as a polished, brand-facing tool to present to potential collaborators and employers.
It included a talent introduction, relevant follower demographics, highlights from past collaborations, and clear details on the services and offerings she provides. The result was a visually engaging, strategically organized resource that effectively communicates Xanthi’s personal brand and professional value to potential partners.
Lola Hospitality
Digital Media & Marketing Strategy
I created and executed a comprehensive social media strategy for Lola Hospitality Group, managing the digital presence of its portfolio brands: Lola Burger, Lola 41 Boston, Lola 41 Nantucket, and Lola 41 Palm Beach.
My role included developing engaging content, providing copy for both digital and print media, analyzing post performance, and delivering actionable insights to optimize reach and engagement.
In addition to digital strategy, I led field marketing initiatives and coordinated on-the-ground events designed to drive foot traffic. I also developed and ran targeted marketing campaigns that successfully increased brand visibility and sales across multiple locations.
Chef Stephen Coe
Menu Design
We designed custom menus for nationally recognized and award-winning celebrity chef Stephen Coe, best known for his victory against Bobby Flay on Chopped: Beat Bobby Flay. The menus were created for his food truck, Lobsta Love, and featured prominently during the Tall Ships event in East Boston (Summer 2021)—appearing both on the truck and in the VIP section.
The project highlighted my ability to combine functional design with eye-catching branding, ensuring the menus were both easy to navigate for guests and reflective of Chef Coe’s culinary prestige.
Babycakes
Branding & Marketing
I collaborated with Babycakes and owner Mahriah Harrington to support a full rebrand and marketing strategy. This included designing custom milkshake glasses to promote their vegan shakes, as well as developing and designing the coffee menu featured alongside the owner.
As part of the rebrand, I redesigned the website, created new menus, developed a QR code for convenient browsing, and designed loyalty cards to enhance customer retention. I also managed social media accounts, ran targeted promotions, and led field marketing events to increase brand visibility and drive foot traffic.
The result was a cohesive, refreshed brand identity that boosted both engagement and customer experience.
TOTE
Social Media Strategy
At TOTE, I was responsible for planning, creating, and promoting social content and ads that aligned with the brand’s vision. This included analyzing post performance and insights, developing mood boards and branded visuals, and ensuring a consistent and engaging digital presence.
I also actively participated in weekly marketing meetings and social media brainstorms, contributing ideas for features and campaigns that strengthened TOTE’s online voice and community engagement.
Local Restaurant Support
Content Creation
As a micro-influencer, I created engaging video content to help drive foot traffic and support local restaurants during the pandemic. The content highlighted signature dishes, creative cocktails, and unique dining experiences, resulting in views ranging from 10,000 to 200,000, with some videos receiving up to 22,000 likes.
This campaign not only increased visibility but also had a tangible impact—many restaurant managers shared that their books were filling with reservations faster than expected thanks to the exposure. Featured restaurants included The Bowery Bar (Brunch & Winter Patio), Lolita Cantina, Lucy’s American Tavern, and Terra at Eataly.
